Archive for July 2009

If you commission designors – beware!

Friday July 17th 2009, by Piers Strickland

A recent decision by the European Court of Justice has confirmed that under the European Design Regulation (which governs the EU-wide “Community Design Right”), the commissioner of a design does not automatically become the first owner of that design right.  The European Design Regulation provides that:

…where a design is developed by an employee in the execution of his duties or
following the instructions given by his employer, the right to the Community design shall vest in
the employer, unless otherwise agreed or specified under national law.

However, under the European Design Regulation, there is no mention of a commissioner of a design being the first owner of the design right, where there is no employee-employer relationship.

Under UK law, the position is different with respect to unregistered designs.  Specifically, in the UK, under the Copyright, Designs and Patents Act 1988, the first owner of a commissioned unregistered design will be the commissioner (section 215(2)).

COMMENT: This decision is not surprising and simply re-inforces the point that commissioners of designs should ensure that there is a written agreement in place governing who is to own the design right in question.  Although, for example in the UK, national provisions may provide relief in some circumstances to commissioners, it is best practice to confirm the position in advance as to who is to be the owner of the design right in question to avoid disappointment.

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English Premier League’s claim against YouTube hits copyright registration hurdle in the US courts

Friday July 10th 2009, by Piers Strickland

Executive Summary: US Judge holds that foreign companies are required to register their copyrights in order to safeguard their rights to claim statutory damages under US law.

The English Premier League is one of the plaintiffs alleging infringement of copyright before the US Courts against YouTube in respect of unauthorised football content appearing on the YouTube platform.

YouTube (now owned by Google) argued that because the Premier League had failed to register its copyrights, then this prevented the Premier League from claiming statutory damages for copyright infringement.

The Premier League argued that requiring foreign copyright owners to register their copyrights would violate the Berne Convention.  The Berne Convention is an international copyright treaty, to which the US has signed up. The Berne Convention states that the enjoyment and exercise of copyright “shall not be subject to any formality“, i.e. such as registration.  In the UK, copyright subsists automatically upon creation, subject to certain qualifying criteria.

The US Judge disagreed, stating that the US considered that the requirement, that foreign copyrights must be registered, was compatible with the US’s obligations under the Berne Convention.  The Judge went on to state that that non-US companies must register all works with the US Copyright Office, within three months of first publication of such works, if they ever wish to claim statutory damages for any subsequent infringement of these works.

Ultimately, the Premier League’s case for copyright infringement against YouTube in this respect wasn’t fatally damaged as it appears that they were able to rely on a different legal provision to retain their right to claim statutory damages.

However, this case serves as a reminder for copyright owners to consider registering their copyrights in the US, if they want to protect their ability to recover statutory damages before a US court.

Sources: Reuters and Outlaw.

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English High Court Judge rules on confidential information / breach of confidence litigation

Monday July 6th 2009, by Piers Strickland

Executive Summary: companies should take care in ensuring that confidential information does not inadvertently find its way into the public domain, even in part.  Otherwise, companies may lose powerful potential legal protection in the form of  injunctions should such information be misused.  Also, injunctions are not guaranteed to be granted to successful claimants in breach of confidence litigation.  Each case must be judged on its merits.

A recent High Court case has given a useful summary of the injunctive remedies to which successful claimants are entitled to after establishing a breach of confidence in Court.

In the case of Vestergaard Frandsen A/S & Others v Bestnet Europe Limited & Others, Arnold J set out the current law regarding the Court’s inherent discretion as to whether to grant an injunction.  The Judge cited a particular passage in the leading case authority on the granting of injunction: Shelfer v City of London Electric Lighting Co. [1895] 1 Ch 287 which stated that:

“a person by committing a wrongful act…is not thereby entitled to ask the Court to sanction his doing so by purchasing his neighbour’s rights, by assessing damages in that behalf, leaving his neighbour with the nuisance, or his lights dimmed, as the case may be.
In such cases the well-known rule is…to grant the injunction sought, for the plaintiff’s legal right has been invaded, and he is prima facie entitled to an injunction.

There are, however, cases in which this rule may be relaxed, and in which damages may be awarded in substitution for an injunction as authorized by this section.

In my opinion, it may be stated as a good working rule that —

(1.) If the injury to the plaintiff’s legal rights is small,

(2.) And is one which is capable of being estimated in money,

(3.) And is one which can be adequately compensated by a small money payment,

(4.) And the case is one in which it would be oppressive to the defendant to grant an injunction:—

then damages in substitution for an injunction may be given.”

In Shelfer, the Judge held that where the claimant has established that the defendant has acted in breach of an equitable obligation of confidence and that there is a sufficient risk of repetition, the claimant is generally entitled to an injunction save in exceptional circumstances. In deciding whether there are exceptional circumstances which justify the refusal of an injunction, the approach laid down in Shelfer is applicable, if not directly then by analogy.

Arnold J also gave a useful analysis of the state of the law surrounding the issue of “springboard injunctions”.  These are injunctions that are generally time-limited.  Here the Judge stated that a springboard injunction should not be granted to restrain continued misuse of confidential information once the information has ceased to be confidential.  However, a springboard injunction may be a possibility where information may have a limited degree of confidentiality even though it can be ascertained from public domain sources and/or when the defendant has been benefiting from a past misuse of confidential information even if it is no longer confidential.

The Judge also pointed out that confidentiality is a relative concept and that information which is only partially confidential should perhaps only be protected by a time-limited injunction.  In terms of how long such injunctions should be in the place, the Judge used the example of where a defendant is continuing to misuse confidential information, then the duration of the injunction should be limited to the time it would take someone starting from public domain sources to reverse engineer or compile the information. The Judge noted that even technical trade secrets can have a limited “shelf-life” and that information may be expected to come into the public domain after say 5 or 10 years.

After a comprehensive review of the existing case law surrounding injunctions in breach of confidence / confidential information cases, the Judge drew the following conclusions:

i) The general remedy for past misuse of confidential information is a financial one.

ii) It is not clear whether an injunction can be granted to prevent a defendant from benefiting from a past misuse of confidential information.

iii) Considerable caution is required both as to whether to grant such an injunction at all and, if so, as to its form and duration. The duration of any such injunction should not extend beyond the period for which the defendant’s illegitimate advantage may be expected to continue.

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James Bond’s “owners” fail in Dr No trade mark case

Friday July 3rd 2009, by Piers Strickland

In a recent case before the European Court of First Instance (CFI), the CFI rejected an opposition from Danjaq LLC to an application from a third party to register the words Dr No as a Community Trade Mark (CTM), in respect of items such as bags, beer, clothing etc.

Crucially, the CFI held that: “the signs Dr. No and Dr. NO do not indicate the commercial origin of the [James Bond] films, but rather their artistic origin”. In doing so, the CFI was making an important distinction about the function of registered trade marks, which exist to designate trade origin for goods and services emanating from the trade mark proprietor in question.

By way of contrast to trade mark rights, copyright protects in an entirely different way; copyright protects the creativity invested in certain works,  such things as artistic and literary works.  The CFI went on to hold that: “the same sign [i.e. Dr No] may be protected as an original creative work by copyright”.

My view is that the words “Dr No” would not be likely to be protectable under the English copyright law, as they would be considered de minimus, i.e. there is too little there to justify copyright protection.  A claim under the English law of passing off to restrain the unauthorised use of the get-up DR NO would also be difficult, if the English Courts took the same view as the CFI that the words DR NO did not identify or trade off the goodwill of the owners / makers of James Bond, but rather just indicated use of the trade mark on unrelated products.

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Ambush marketing – staying on the right side of the posts

Thursday July 2nd 2009, by Piers Strickland

Some things are plainly wrong, like trying to gouge the eyes out of your opponent.  Other issues are much more of a grey area.

One contentious issue which is bound to receive a lot of coverage, particularly  as the 2012 Olympics approach, is the issue of “ambush marketing”.  This is the technique of trying to associate a brand with a large event (such as the Olympics or the British Lions Tour of South Africa).

An interesting recent complaint before the Advertising Standards Agency (ASA) was a complaint that the makers of London Pride beer (Fullers) had gone too far in suggesting a link with the English Rugby Team.  On one of its adverts it had the slogan: “SUPPORT ENGLISH RUGBY” and made other references to rugby.  The Rugby Football Union (RFU) objected to this advert on the basis that it implied that there was an official affiliation between the RFU and Fullers (when in fact the RFU had already signed up a competitor of Fullers to be their “official beer”).

In its decision the ASA did not uphold the RFU’s complaint on the following basis:

The ASA noted the specific features that official sponsors were likely to include in their advertising, such as the claims “official partner” or “official sponsor”, were not included in the ad. We considered that readers were unlikely to be misled into thinking that Fullers were an official sponsor or partner of the England rugby team. They would expect an advertiser to state if they were an official sponsor and the ad did not claim that Fullers were. We also considered that the text “SUPPORT ENGLISH RUGBY” was not misleading, because Fullers did support English rugby as a sport and had done for several years. We concluded that the ad was not misleading and did not take unfair advantage of the reputation of the England rugby team.

Perhaps the RFU would have had a better case if it had registered ENGLISH RUGBY as a trade mark, particularly in view of the recent case of L’Oréal v Bellure as commented on in an earlier post.

Having registered trade mark rights might give you extra legal ammunition when considering your options in terms of tackling ambush marketing.  Conversely, when considering an ambush marketing campaign, an analysis of the trade mark portfolio of the potential opponent might help keep the campaign out of further legal hot water.  After all, there are some nastier things than a complaint to the ASA…

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