Thursday June 25th 2009, by Piers Strickland
The answer is almost certainly, yes, in respect of certain goods and services in the UK.
The fact that Andy Murray hasn’t done so in the UK is probably due to the fact that his mind is more on winning Wimbledon, rather than designing a range of lovely underwear (Bjorn Borg™) or some lovely furniture (Agassi – Graf™). Fair enough really.
However, registering your name as a trade mark is an effective method of controlling third party use of your name and for merchandising purposes. Once Andy Murray hangs up his tennis racket(s), his thoughts may turn to designer underwear instead…
